設計思維 想想「用家要甚麼」

(文章於2017年11月6日在香港經濟日報刊登)

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今年的特首施政報告談到創意產業,其中一個重點是「設計思維」(Design Thinking):港府將向創意智優計劃注資10億元,循設計思維培訓首長級人員、培育年輕人才,提升社會對創意及設計的認知。

設計思維就是站在使用者觀點,以其需求出發想問題。這是近年美國和日本企業趨勢,不限於建築和製造業,已擴展至金融、航運、醫療等範疇。

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Design Thinking: Digital reinvention through customer-centricity

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“Design Thinking” is one of the key highlights in this year’s Policy Address. Government will inject $1 billion into the CreateSmart Initiative to strengthen support for the development of the design and creative industries, especially the nurturing of young talent, and enhance the community’s awareness of creative thinking and design capability. It also announced a series of initiatives to apply Design Thinking to the design and delivery of public services.

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