Everyday AI At Work Blog Series
Digital natives (a.k.a. millennials) find on-line shopping a lot easier than going to the mall because, obviously, it’s simpler to locate things you want to buy through a web browser than it is to physically search the racks and shelves of a shop. That’s not to say shopping on-line has the same visceral satisfaction as you get from finding something you might like, holding it in your hand and trying it out but locating things is nonetheless a challenge.
That’s particularly evident if you happen to be doing a weekly grocery shop at a different supermarket than the one you normally frequent (and sometime even in your regular store if the manager has decided to move things around again). Each store has a different layout so your mental map of where things you want ought to be is of little use.