網絡保安﹝二之二﹞:AI 應用篇

(文章亦同時被 Unwire Pro引用)

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隨網絡生態改變,黑客攻擊對企業帶來的金額及商譽損失日益嚴重。網絡保安統計機構 Cybersecurity Ventures 評估,索取贖金型的黑客攻擊對用戶帶來的經濟損失由 2015 年的 3.25 億美元,升至 2017 年的 50 億美元以上,兩年增幅逾 15 倍。

在網絡保安攻防戰中,企業若要做到「魔高一尺,道高一丈」,除了做好基礎防禦和員工培訓,也要讓保安技術和工具與時並進,維持防禦優勢。近年認知運算技術在網絡保安應用上出現重大發展,本文以 IBM QRadar Advisor 一類方案為例,介紹企業如何在網絡保安上善用認知運算技術。

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善用新科技 緊急救災減意外

(文章於2018年1月11日在香港經濟日報刊登)

圖片來源:互聯網

早前美國加州的連場山林大火,焚毁超過五百座建築物、逾二十萬人要疏散 。當大批消防員努力與山火搏鬥,加州森林及防火局,首次派出小型無人航拍機,從高空偵察及拍攝山火災情。

除輕巧的偵測科技,緊急救援的數據分析,近年亦出現重要發展。美國公眾安全通訊人員協會﹝APCO﹞近年與 IBM 合作,處理美國 911 緊急救助電話的軟件中引入 Watson 人工智能,輔助前線人員進行語音轉化文字、辨別個案種類和是否緊急,並把個案迅速分流轉介相關部門。

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The winds of technology change are driving the insurance industry

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In many ways the insurance industry has led a sheltered existence. Regulation and the need for scale have created entry barriers to the industry while the key role of intermediaries in customer relationships and customers’ inertia can also be seen as “protective” characteristics. The net result is that, aside from asset management, insurance companies have been slow in adopting new technology, especially of a customer-facing nature for fear of upsetting agent networks.

As these barriers weaken insurers are paying a lot more attention to new technologies. Today the industry is abuzz with technology jargon like AI, InsurTech and RPA, reflecting the significant momentum that technology-driven trends have developed.

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販賣機即時收集數據 精準營銷

(報導於2017年9月28日在香港經濟日報刊登)

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傳統廣告要做到精準營銷,並不容易,但在數碼世界,一切皆可。

從事販賣機業務的SmartRetail夥拍IBM,結合視頻,利用鏡頭收集消費者性別及年齡層作分析及推廣。

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自動售賣機 AI推廣更貼心

(文章於2017年9月16日在 iMoney刊登)

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不論是大品牌或小商戶,要在香港開店,租金都是一大問題,因此近年有售賣各種貨品的自動售賣機出現,「其實我不太鍾意自動售賣機這個名字,因為立即聯想汽水機,其實我是想創造Automatic Retail(全自動零售)的新方向。」SmartRetail創辦人蘇俊豐在2009年創立公司,一改自動售賣機只賣汽水、零食的形象,變成賣健康零食,並配合機上屏幕做不同宣傳活動。貫徹健康的主題,最近他與IBM合作,採用對方開發的人工智能技術,售賣Fitbit產品。客人走近售賣機,機上的前置鏡頭能自動偵測其性別及年齡範圍,介紹相應的商品,客人可即時以信用卡、八達通等電子貨幣付款。配合不同商戶的市場推廣需要,屏幕可有相應的用途,例如客人可選擇觀看廣告以獲取折扣等。

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Get ready for the cognitive marketing revolution

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Everyday AI At Work Blog Series

Last month Chevrolet, the iconic US auto brand, launched the Chevy Global Positivity System to reinforce its association with a positive, never-give-up attitude, as part of its newest global brand awareness campaign. What’s notable about this is that the campaign breaks new ground in marketing by leveraging artificial intelligence to support brand engagement.

Chevrolet is leveraging IBM Watson APIs including the Watson Personality Insights – a cognitive computing service that extracts and analyzes a spectrum of personality attributes from things people have written – to help users of the Global Positivity System evaluate how positive they are through their social media posts by generating an overall positivity score. The Chevrolet Global Positivity System also identifies people’s most positive and least positive posts, their most frequently used positive words and emojis, and highlights their top three personality traits, such as excitement and self-expression. Then, the site encourages users to Find New Roads that may appeal to their traits, such as touring a museum or taking on a new hobby.

This may at first seem a little far-fetched but the Chevrolet campaign is just one example of how AI can be leveraged to reinvent branding and marketing. And that make the new field of cognitive marketing a potential goldmine.

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