販賣機即時收集數據 精準營銷

(報導於2017年9月28日在香港經濟日報刊登)

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傳統廣告要做到精準營銷,並不容易,但在數碼世界,一切皆可。

從事販賣機業務的SmartRetail夥拍IBM,結合視頻,利用鏡頭收集消費者性別及年齡層作分析及推廣。

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自動售賣機 AI推廣更貼心

(文章於2017年9月16日在 iMoney刊登)

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不論是大品牌或小商戶,要在香港開店,租金都是一大問題,因此近年有售賣各種貨品的自動售賣機出現,「其實我不太鍾意自動售賣機這個名字,因為立即聯想汽水機,其實我是想創造Automatic Retail(全自動零售)的新方向。」SmartRetail創辦人蘇俊豐在2009年創立公司,一改自動售賣機只賣汽水、零食的形象,變成賣健康零食,並配合機上屏幕做不同宣傳活動。貫徹健康的主題,最近他與IBM合作,採用對方開發的人工智能技術,售賣Fitbit產品。客人走近售賣機,機上的前置鏡頭能自動偵測其性別及年齡範圍,介紹相應的商品,客人可即時以信用卡、八達通等電子貨幣付款。配合不同商戶的市場推廣需要,屏幕可有相應的用途,例如客人可選擇觀看廣告以獲取折扣等。

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The Next Generation of Infrastructure Services

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Danske Bank is testing the IBM Watson-based services platform that uses cognitive technologies to help IT service providers improve operations.

With rapidly changing business needs and accelerating business cycles, organizations need consistent and reliable service delivery across a “supply chain” of services from multiple vendors. There is no compromising choice for reliability. Both play an equally important role in a business’s success and they need the services they are using to continuously evolve.

For the IT services industry, it means a shift from system integration to services integration, and from a people-led and technology-assisted approach to one that is technology-led and people-assisted. In other words, most standard tasks and processes will be executed by increasingly autonomic systems that are data-driven, cognitive and automated.

This approach also means the evolution of automation and advanced analytics to cognitive delivery. Like many in the industry, we believe cognitive delivery is the next stage of the delivery lifecycle transformation.

Companies are already taking better advantage of the wealth of operational data and experience to gain insights that trigger automated actions for better business outcomes from IT or advise human experts to make better decisions.

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Cognitive Computing Comes to the Help Desk

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In many organizations, support for IT problems can be somewhat haphazard. The result of a user request often depends on the IT worker responding to it, who needs to ask the correct series of questions to get the answers they need. This may not be a straightforward process, however; what workers think they need to know may not actually be correct. A breakdown in support functions may even lead to the rise of shadow IT, as workers become frustrated and revert to using the tools they understand instead of those approved by the organization.

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IBM Security: Perspective on the Recent “Petya” Cyberattacks

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What is the Petya Ransomware campaign? A calculated ransomware campaign with a heavy footprint in Ukraine was detected on June 27, 2017. The source of the attack is currently unknown. To date, the attack has affected global organizations in the banking, pharmaceutical and transportation industries.

Most reports, and the ransom demand itself, refer to the activity as Petya, a well- known malware that has existed for quite some time, but at least one security company believes it is not a true Petya variant. IBM can confirm the ransomware tool is spreading via the National Security Agency (NSA) exploit ETERNALBLUE, similar to the WannaCry events last month.

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A Modern Disaster Recovery Plan for the Hybrid Cloud

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No longer do traditional IT services fall solely under the purview of on-premises data centers. Workloads are increasingly being transferred to the cloud in order to meet changing business requirements and achieve greater agility and flexibility.

IDC predicts that more than 80 percent of IT organizations will commit to hybrid architectures this year, according to a recent Forbes report on business resiliency. The same report found that CIOs are being tasked with creating a disaster recovery plan that will serve their organization well in a hybrid cloud environment.

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What does a top CIO do to enable a digital business?

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CIOs nowadays need to partner with business leaders to quickly identify and integrate new platforms, and deliver business results and develop the skills to create a culture of consistent innovation.

How should they do to modernize IT delivery and infrastructure to enable digital business? They need to optimize IT investment and deliver more business value for every dollar spent. At the same time, the business demands they extend the technology core to be digital-ecosystem ready, e.g. to encompass unstructured data into BI/Analytics.

2 key things they need to start with:

  • Provide open data access across new and traditional systems: build the data foundation for digital business
  • Optimize a hybrid cloud infrastructure: with a secure, hybrid infrastructure, integrated across multi-vendor clouds and on-premises apps and systems.

Matthew Glitzer, Director, Global Technology Services, IBM Greater China Group shared his insights at an exclusive CIO seminar in Hong Kong last Friday. Check out his slides at http://buff.ly/2tboyZT.