Weather plays a significant role in changing the behavior patterns of customers in various industries. Be it a sunny morning or a rainy evening, in some way or the other it’s affecting your business. Retailers are using weather data to get a better handle on what to stock, how their customers buy and how to optimally staff their stores. The Weather Company and IBM have come together to build a highly sophisticated way to understand and take action on the impact of weather on industries. Learn how weather means business for your industry.